In alchemy, before raw gold turns into gleaming gold,
there is a phase when it turns Purple. This phase of
transformation is Purple Phase.
A Strategic Branding & AI Native Digital Marketing Agency with a global vision and deep local resonance.
Established in 2010, we have a legacy spanning 70 years in branding & advertising. We started with a belief that a well-built brand is the single greatest competitive advantage any business can have. Not the biggest budget. Not the flashiest product. But The brand.
The world has changed. The media, the consumer, the technology, the speed. We have evolved with it. But our belief has stood the test of time. With that belief, we have built brands across industries, categories, and markets.
Every time we start with the same question.
Stories that intrigue, excite, shock, dare, inspire, bring a smile,
compel to think & act, and more than anything touch consumers
in a way which elevates their lives.
When there was no AI, no social media, no design tools, and no internet – in fact, no computers or mobile phones – and when even rotary dial phones (what’s that? Look it up on Google) were a luxury... our story began back then, in 1953.
At that time, we used to hand-paint advertisements, posters, and billboards for some of India's biggest brands. Even 60-foot billboards were painstakingly hand-painted. Of course, there was no CTRL+Z. One mistake and you had to redo the entire thing.
We thoughtfully deploy AI capabilities where it adds
real value across research, strategy, content, design,
media planning and digital marketing.
Human thinking and judgement is absolutely
irreplaceable. What AI does is help our team to
sharpen insights, explore possibilities, and move brands
with greater speed and precision.
